Ruger 2025 Results: Revenue Up, Profit Down Despite 65 New Models

Summary

Sturm, Ruger & Company reported full-year 2025 net sales of $546.1 million, a 1.9% increase, but experienced a net loss of $4.4 million and diluted earnings of negative $0.27 per share due to increased costs and a $17 million inventory write-off. Despite financial challenges, Ruger launched 65 new models in Q4 2025, including three new platforms, and saw estimated sell-through to retailers increase by 4.5%, outperforming a declining NICS market.