Jason Hornady discusses the evolution of Hornady's ammunition business, highlighting their focus on vertical integration and cartridge development. The company's grandfather started the ammo business for a constant bullet customer, and in the late 80s/early 90s, they began making cartridge cases. This focus intensified in the early 2000s, leading to innovations like the 6.5 Creedmoor and the 375 Ruger, which became the parent case for PRC cartridges.
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