Videos tagged with Brand Revitalization

Ben Stoeger provides an in-depth review of the Kimber 2K11 pistol after over 10,000 rounds. He highlights its worthiness for consideration, particularly when compared to other 2011 platforms in its price range. A significant drawback identified is the original optic mounting system, which is deemed subpar, though an aftermarket Dawson plate is noted as an improvement. Stoeger also praises Kimber's new approach to customer feedback and product development, suggesting positive future offerings.

This video discusses the revitalization of the Eddie Bauer brand, highlighting its return to its outdoor gear heritage after a period of decline in the late 90s and early 2000s. The brand had shifted towards low-quality fashion under General Mills' direction, abandoning its reputation for durable outdoor and expedition apparel. Following a Chapter 11 reorganization in 2009, a new CEO, an adventurer himself, steered the company back to its mountaineering roots. The review of a recent catalog showcases a strong lineup of competitive outerwear, tents, and sleeping bags, suggesting Eddie Bauer is once again a reputable source for serious adventure gear, reminiscent of its past quality, exemplified by a well-preserved 1958 down bag.