This video analyzes five decent rifle designs that failed commercially due to various factors including poor ergonomics, high pricing, and lack of promised features. The Bushmaster M17S suffered from awkward controls, the AR-180 was outcompeted by the AR-15, the ACR's high MSRP and unfulfilled promises hurt sales, the MR1 had an inconvenient magazine release, and the Rashid had a dangerous gas tube design. These examples highlight how even sound engineering can falter in the market.
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