This video discusses the differences between the IWA (International Trade Fair for the Shooting Sports, Hunting and \ for \ Protective \ Equipment) and SHOT Show, focusing on the atmosphere, marketing tactics, and the types of firearms and \ companies present. Michael Hsu of Eagle Imports shares his experiences at IWA 2017, highlighting the more relaxed and \ 'European' vibe compared to the more formal SHOT Show, and the unique marketing approaches seen at the European \ show.
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