The video discusses the current downturn in the gun industry, attributing it to a decline in fear-based sales tactics that artificially inflated demand. It suggests that the market is adjusting back to a more natural level, which will likely lead to the failure of many boutique manufacturers but should leave major players intact. The speaker advocates for natural market growth and community building over fearmongering.
This video analyzes a Boston Globe investigation into Smith & Wesson's marketing strategies over 100 years, suggesting a shift towards fear-based tactics to drive sales, particularly among new gun owners. The speaker critiques this approach, drawing parallels to historical tobacco industry marketing and questioning the narrative that guns are the sole safety device in the face of declining crime rates. The analysis connects these marketing trends to broader political discussions and legislative efforts.
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