The National Shooting Sports Foundation (NSSF) is the trade association for the firearms and ammunition industry, representing over 9,000 member organizations. They actively engage in government relations, host SHOT Show, conduct industry research, and promote safety programs like Project Child-Safe, which has distributed over 38 million gun safety kits. The NSSF also advocates for gun stores and ranges to be deemed essential businesses, supports new gun owners through programs like 'First Shots,' and works on suicide prevention initiatives. Their 'Plus-One Movement' encourages existing shooters to mentor new participants, aiming to grow the shooting sports community.
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