This video reviews five lightweight knife alternatives to the Benchmade Bugout, focusing on knives weighing under 2 ounces that are suitable for rucking, hiking, and backpacking. The presenter emphasizes value, durability, and ease of sharpening, offering options from CRKT, Benchmade, Gerber, and Three Rivers Manufacturing. The goal is to find knives that offer superior feel, value, or performance compared to the increasingly expensive Benchmade Bugout.
The video speculates on Benchmade's future product and marketing strategies, suggesting they expand into selling accessories like scales and lanyards, introduce lightweight knife variants, foster diversity and ambassador programs, acquire smaller companies with valuable IP, host creator events, and implement coordinated embargoed product launches. The speaker believes these moves could appease online critics and broaden the brand's appeal beyond its core enthusiast base.
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