This video from ARFCOM News at SHOT Show 2026 features a Palmetto State Armory (PSA) representative discussing their product release strategy. PSA uses early announcements for market testing to gauge demand before committing significant investment in tooling, citing the X5.7 with a $3 million tooling cost as an example. Despite production challenges, PSA anticipates 2026 to be their strongest year for new product releases.
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