Videos tagged with Marketing Names

This guide, drawing on the expertise of firearms historian Ian McCollum, explains how marketing names like 'Grey Ghost' (P38) and 'Black Widow' (Luger) were created by dealers to increase sales and collector value, often distorting historical reality. It advises collectors to focus on a firearm's actual historical significance and production details rather than catchy, dealer-invented labels. Understanding these marketing tactics is crucial for making informed collecting decisions.