This video features Jeff Swanson, Managing Member of NexGen Range Consulting, discussing strategies for successfully launching and growing shooting sports facilities. Speaking at the NSSF Range-Retailer Business Expo™, Swanson shares over 100 range openings worth of real-world advice covering business planning, market evaluation, profit center expansion, and the role of the NSSF in supporting thriving businesses. The content is aimed at individuals looking to open a new range or scale an existing operation, offering actionable insights for the shooting sports industry.
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