This video recognizes Larry Potterfield, Founder and CEO of MidwayUSA, for receiving the 2014 Outdoor Channel Lifetime Achievement Award. The award, presented by Wayne LaPierre of the NRA, celebrates individuals significantly impacting the shooting sports industry. Potterfield's achievements include developing programs that benefit the Second Amendment and youth sporting activities, such as the NRA Round-Up, Friends of NRA, and the Scholastic Shooting Trust. This honor highlights his extensive contributions to conservation and the shooting sports community.
This video features Larry Potterfield and his family from MidwayUSA presenting a $7 million check to the NRA-ILA. The donation represents the cumulative amount contributed by MidwayUSA customers through the NRA Round-Up program since 1992. The program allows customers to round up their order totals to the next highest dollar, with the difference going to the NRA-ILA endowment to support the fight against anti-gun initiatives. The check presentation took place at the Celebration of American Values Leadership Forum in April 2012.
This video features an interview with Larry Potterfield, President of Outdoor Hub, discussing the Potterfield Family's support for the firearms industry. It highlights MidwayUSA's role as the founding organization of the NRA Round-Up program. The interview aims to provide insight into their commitment and involvement within the shooting and outdoor community.
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