Colion Noir, drawing on extensive personal experience, explains that the public is largely unaware of individuals carrying firearms. He details the initial anxiety associated with concealed carry, particularly concerning interactions with law enforcement, and debunks the common misconception that a firearm is always visible ('printing'). The core message emphasizes that unless someone is actively looking for a concealed firearm, they will not notice it, highlighting the solipsistic nature of new carriers' perceptions.
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