This episode of the Practical Pistol Show features Chris Palmer discussing the business of competitive shooting, focusing on sponsorship, athlete representation, and match organization. Palmer, co-owner of Atlanta 3 Gun and Lawson Palmer, emphasizes the need for professional conduct from sponsored shooters and outlines how his company helps athletes and companies navigate sponsorship deals. The discussion also touches on the evolving nature of shooting sports from hobby to professional sport, the financial sustainability of matches, and strategies for increasing mainstream appeal and sponsorship.
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