This video features a panel discussion from a 2016 retailer seminar focused on merchandising to the growing demographic of women hunters. The panel, including notable figures like Melissa Bachman and Tiffany Lakosky, addresses how retailers can effectively cater to female hunters. Topics covered include stocking appropriate merchandise, ensuring staff are trained to properly fit gear such as bows, backpacks, and rifles to women, and strategies for attracting and retaining this customer base through store layout, marketing, and training classes.
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