This interview with Franco Beretta, President of Fabbrica d'Armi Beretta, offers deep insights into the company's 500-year history, global manufacturing strategies, and future vision. Beretta discusses pivotal moments like the M9 contract, underappreciated products like the PX4 Storm, and the brand's commitment to excellence, drawing parallels with other Italian icons like Ferrari. The discussion highlights the company's evolution and its plans for its upcoming quincentennial anniversary.
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