The American ammunition industry is experiencing a significant downturn despite seemingly full shelves and stable prices. Major players like Vista Outdoor have undergone restructuring, selling off their ammunition division to the Czechoslovak Group (now Kinetic Group). Remington continues to navigate post-bankruptcy challenges, while Winchester relies heavily on government contracts to offset softer commercial sales. This 'collapse' is characterized by shrinking margins, increased competition from imports, and a more price-sensitive consumer base that adjusted during the surge years.
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