Mark Peterson of Worldwide Trophy Adventures (WTA) discusses the evolution of his company from Cabela's Outdoor Adventures, focusing on their tag service and outfitter booking. WTA offers a comprehensive service for hunters seeking trophy-quality game worldwide, managing applications, booking hunts with owned and partnered outfitters, and even developing their own brands like Buck Bourbon and Aves waterfowl gear. The company emphasizes customer experience, conservation through its Guardian Fund, and leveraging personal hunting experiences to inform client recommendations and business strategy.
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