#140- How to they write gun reviews?

Published on July 15, 2022
Duration: 35:33

This podcast episode details the rigorous process behind firearm reviews published by Guns Magazine and American Handgunner. Editors Brent Wheat and Tom McHale explain how they select firearms, conduct thorough testing, and maintain editorial integrity, emphasizing their loyalty to readers over manufacturer influence. They also discuss the nuances of assessing fit, finish, accuracy, and ergonomics, offering insights into the professional standards of firearms journalism.

Quick Summary

Firearm reviews in Guns Magazine and American Handgunner prioritize reader loyalty and editorial independence. Manufacturers have no input, and reviewers independently assess firearms, focusing on subjective feel and objective performance. They select guns based on uniqueness and newsworthiness, and while free guns are rare, reviewers can often purchase tested firearms at a fair price.

Chapters

  1. 00:00Introduction to Guns Magazine Podcast
  2. 01:07Topic: How Gun Reviews Are Written
  3. 02:23Addressing Accusations of Being Industry Shills
  4. 04:19Guns Magazine vs. Consumer Reports
  5. 05:06Conveying Subjective Feel and Objective Information
  6. 05:31Why Most Reviewed Guns Are 'Nice'
  7. 06:04The Rarity of Trashing a Firearm in Reviews
  8. 07:09Reader Suspicion of Overly Glowing Reviews
  9. 08:06Philosophy of a Gun Review
  10. 08:38Evaluating 'Why Does This Gun Exist?'
  11. 09:18Manufacturer Input on Reviews
  12. 10:04The Process: From Manufacturer to Reviewer
  13. 11:11No Cheat Sheets: Reverse Engineering Features
  14. 12:08Stories Are Never Sent to Manufacturers for Review
  15. 14:02Industry Practices: Advertising vs. Editorial
  16. 14:37The Real Process: Review Guns Aren't Hand-Picked
  17. 15:43How Review Guns Are Shipped
  18. 16:35How Guns Are Selected for Review
  19. 17:11Looking for Uniqueness and Newsworthiness
  20. 18:18Selecting the Right Writer for a Story
  21. 19:19Do Reviewers Get Free Guns?
  22. 20:16The Benefit of the 'Buy Out' Option
  23. 21:36Legitimate Outlets and Industry Standards
  24. 21:52The Actual Review: Putting Words Together
  25. 22:12The 'Gun Counter Plus' Experience
  26. 23:22Pre-Range Testing: Trigger Focus
  27. 24:02Fondle Time: Ergonomics and Feel
  28. 25:09Field Conditions vs. Desk Testing
  29. 25:52Close-Up Inspection: Fit and Finish
  30. 26:35Niche Markets: Taurus vs. Nighthawk
  31. 27:03Range Testing: Function, Operation, Accuracy
  32. 27:15Thoughts on Chronographs and Data Tables
  33. 28:14Focus on Accuracy: Eliminating Variables
  34. 30:43One-Shot Groups vs. Skill Demonstration
  35. 31:06Expertise on Staff: Gunsmiths
  36. 31:44Handling Problems with a Firearm
  37. 32:03Self-Diagnosis and Operator Error
  38. 32:45Contacting the Manufacturer Directly
  39. 33:23Conclusion: Serving the Reader
  40. 34:13Final Thoughts and Thanks

Frequently Asked Questions

How do gun magazines ensure editorial independence from manufacturers?

Magazines like Guns and American Handgunner maintain strict editorial independence. Manufacturers have zero input on regular reviews; they do not see stories before publication, nor do they provide spec sheets. Reviewers must independently assess and report on the firearm's features and performance, prioritizing reader loyalty.

What is the process for selecting firearms to review?

Firearm selection for review involves identifying unique attributes, newsworthiness, and content that will genuinely interest readers. Editors look for firearms that offer something distinct or are noteworthy in the market, always with the primary goal of serving the magazine's readership.

Do gun reviewers receive firearms for free?

While occasionally a firearm might be gifted after a review, it's more common for reviewers to have the option to purchase the tested firearm at a fair price. This 'buy out' option is seen as a compliment, indicating the reviewer's genuine interest in the product, rather than a standard perk.

How is accuracy tested in firearm reviews?

To accurately test firearm accuracy, reviewers strive to minimize shooter error by using stable rests and optics like scopes or red dots. A common methodology involves firing a five-shot group and analyzing the best three shots to provide a reliable indication of the firearm and ammunition combination's potential.

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