2017 Peter Hathaway Capstick Hunting Heritage Award - Presented to Larry and Brenda Potterfield

Published on January 16, 2017
Duration: 9:53

This video honors Larry and Brenda Potterfield with the Peter Hathaway Capstick Hunting Heritage Award. It details their journey from a small gun shop to founding MidwayUSA, a major outdoor retailer. The Potterfields are recognized for their significant philanthropic contributions to wildlife conservation and youth shooting sports, having donated millions through the NRA Foundation and the MidwayUSA Foundation.

Quick Summary

Larry and Brenda Potterfield, founders of MidwayUSA, are celebrated for their business success and significant philanthropic contributions. They have donated over $37 million to youth shooting sports and wildlife conservation through the MidwayUSA Foundation and are recognized with awards like the Malcolm Baldrige National Quality Award and the Peter Hathaway Capstick Hunting Heritage Award.

Chapters

  1. 00:24MidwayUSA's Origins as Ely Arms
  2. 00:39Evolution to Midway Arms Incorporated
  3. 00:48MidwayUSA's Success and Diversification
  4. 01:29Malcolm Baldrige National Quality Award Recognition
  5. 01:54Brenda and Larry Potterfield: The Founders
  6. 02:14Early Life and Shared Values
  7. 03:08Larry Potterfield's Background
  8. 03:31Brenda's Partnership in Business
  9. 04:24Global Hunting Experiences
  10. 05:07Early Philanthropic Efforts: NRA Foundation
  11. 05:37Impact on NRA Foundation Fundraising
  12. 05:52Golden Ring of Freedom Membership
  13. 06:08Brenda Potterfield's NRA Board Service
  14. 06:23Annual Charitable Giving Strategy
  15. 06:41Focus on Youth Shooting and Conservation
  16. 06:52MidwayUSA Foundation's Impact
  17. 07:18Investing in Tomorrow's Shooters
  18. 07:43Supporting Conservation Groups
  19. 08:04Legacy in Conservation and Ethical Hunting
  20. 08:25Gratitude to Influences
  21. 09:02The Principle of Giving
  22. 09:13Welcoming Brenda and Larry Potterfield

Frequently Asked Questions

What is MidwayUSA and who founded it?

MidwayUSA was founded by Larry and Brenda Potterfield. It began as Ely Arms Incorporated in Columbia, Missouri, and evolved into a major retailer specializing in gunsmithing, reloading, shooting, outdoor products, and hunting equipment, known for its extensive product catalog and high customer satisfaction.

What significant awards have Larry and Brenda Potterfield received?

Larry and Brenda Potterfield have been recognized with the prestigious Malcolm Baldrige National Quality Award in 2009 and 2015 for their business management. They are also recipients of the Peter Hathaway Capstick Hunting Heritage Award, acknowledging their contributions to the hunting community.

What are the primary philanthropic focuses of the Potterfields?

The Potterfields are deeply committed to philanthropy, with a strong focus on youth shooting sports and youth wildlife conservation. They have made substantial donations to organizations like the NRA Foundation and established the MidwayUSA Foundation to support these causes.

How much have the Potterfields donated to conservation and youth shooting initiatives?

Through their efforts and the MidwayUSA Foundation, Larry and Brenda Potterfield have donated over $37 million to support youth shooting sports and wildlife conservation. Their contributions have helped fund endowments for numerous high schools, colleges, and youth shooting teams.

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