This video introduces Benelli's new Advanced Impact (AI) barrel system, a significant technological advancement designed to increase shot velocity and penetration. Tim Joseph of Benelli USA explains how the AI barrel's unique internal profile, featuring formulaic expansion and contraction, boosts projectile performance. Testing shows up to 50% increased penetration and significantly more pellets in the kill zone compared to standard barrels, as demonstrated by ballistic gel tests where AI barrels propelled shots nearly three-quarters of the way through versus halfway for standard barrels. The AI barrel system is now available on flagship models like the Super Black Eagle 3, as well as the Ethos, Cordoba, and Performance Shop Super Sport.
The British Shooting Show 2025 featured a wide array of firearms, ammunition, and accessories. Key highlights included Benelli's Advanced Impact barrels for improved steel shot performance, Zoli's innovative 410 bore shotgun built on a 20-gauge action, and Browning's 100th-anniversary 825 Pro Sport over-and-under. The show also showcased advancements in thermal optics with Pulsar's Falcon 2.0 and new shotgun trap technology from Port Arms.
This video introduces the new Benelli Ethos SuperSport Performance Shop for 2024, highlighting its revolutionary Advanced Impact Barrel technology. This new barrel system, featuring a unique internal contour and choke, significantly increases muzzle velocity and energy at various distances compared to standard 12-gauge shotguns, leading to improved performance in sporting clays and greater penetration. The Performance Shop models also include other standard Ethos features.
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