Videos tagged with Brand Management

This entry analyzes the business and brand management decisions of T.Rex Arms, as discussed by firearms instructor Ben Stoeger. Stoeger, an experienced figure in competitive shooting, offers a critical perspective on T.Rex Arms' recent actions, including unlisting a transparency video, reactivating an eBay store, and initiating a dealer program. The analysis highlights potential 'panic signals' and mismanagement, suggesting a negative impact on brand perception and employee security. Stoeger also touches on the evolving public sentiment towards Lucas Botkin, viewing him more favorably in the ongoing saga.

This podcast episode discusses three primary ways a firearms company can falter: hiring executives without industry experience, the departure of passionate founders or their successors, and the influence of venture capital or private equity. The hosts emphasize that a deep understanding of firearms culture, customer passion, and industry nuances is crucial for success, contrasting it with the commodity-driven approach often seen in other sectors. They highlight the importance of maintaining core values and customer relationships to avoid alienating the enthusiast base.

This episode of Gun Talk Nation features Kelly and Brian from Lockdown discussing how to secure your lifestyle with their products and the importance of diversifying personal and professional lives. They highlight Lockdown's evolution from safe organization to broader firearm security solutions, emphasizing accessibility and safety. The conversation also delves into the guests' personal journeys of diversification, including martial arts, archery, competitive shooting, and professional development in product design and brand management, underscoring the value of continuous learning and well-roundedness.

This video is not relevant to firearms instruction or technical content. It features Johnny Q responding to a TikTok comment about his content being repetitive. The speaker uses a metaphor to defend his content consistency.