This video from Shark Coast Tactical explores the innovative Ambient suppressor technology showcased at SHOT Show 2026. The discussion highlights Ambient's unique cooling system that introduces airflow to prevent overheating, a significant advancement in suppressor design. The speaker, an experienced firearms professional, details how this technology could provide a market advantage and outlines the process of becoming an authorized dealer through Silencer Shop.
This entry analyzes the business and brand management decisions of T.Rex Arms, as discussed by firearms instructor Ben Stoeger. Stoeger, an experienced figure in competitive shooting, offers a critical perspective on T.Rex Arms' recent actions, including unlisting a transparency video, reactivating an eBay store, and initiating a dealer program. The analysis highlights potential 'panic signals' and mismanagement, suggesting a negative impact on brand perception and employee security. Stoeger also touches on the evolving public sentiment towards Lucas Botkin, viewing him more favorably in the ongoing saga.
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