This interview with Franco Beretta, President of Fabbrica d'Armi Beretta, offers deep insights into the company's 500-year history and future vision. Beretta discusses his personal journey within the family business, the strategic importance of the M9 contract, and his perspective on underappreciated models like the PX4 Storm. He highlights the company's commitment to quality, innovation, and building a comprehensive ecosystem for shooters, looking ahead to their 500th anniversary.
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