This video features a discussion with Paul Bour, Director of Strategic Partnerships at Black Rifle Coffee Company, during the Smith & Wesson Fall Festival. Bour details the company's origins, founded by Army Special Forces veteran Evan Hafer, and its rapid growth. He highlights their commitment to supporting veterans and law enforcement, their authentic brand messaging, and the quality of their coffee, including winning a Golden Bean award. The conversation also touches on the success of their ready-to-drink (RTD) beverages and their alignment with like-minded companies like Smith & Wesson.
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