What’s Brewing with Black Rifle Coffee Company? | Gun Talk LIVE

Published on October 8, 2023
Duration: 19:14

This video features a discussion with Paul Bour, Director of Strategic Partnerships at Black Rifle Coffee Company, during the Smith & Wesson Fall Festival. Bour details the company's origins, founded by Army Special Forces veteran Evan Hafer, and its rapid growth. He highlights their commitment to supporting veterans and law enforcement, their authentic brand messaging, and the quality of their coffee, including winning a Golden Bean award. The conversation also touches on the success of their ready-to-drink (RTD) beverages and their alignment with like-minded companies like Smith & Wesson.

Quick Summary

Black Rifle Coffee Company, founded in 2014 by Army Special Forces veteran Evan Hafer, has experienced rapid growth, expanding from 50 to 750 employees and going public. The company is known for its authentic brand, support of veterans and law enforcement, and award-winning coffee, including a Golden Bean award. Their ready-to-drink beverages are now available in nearly 80% of gas stations.

Chapters

  1. 00:01Introduction & Event Overview
  2. 00:41Combining Coffee and Rifles
  3. 01:12Introducing Paul Bour of Black Rifle Coffee
  4. 01:33Paul Bour's Role at BRCC
  5. 02:35The Story of Black Rifle Coffee Company
  6. 04:14BRCC's Meteoric Rise
  7. 05:15Advancing Coffee and Brand Appeal
  8. 06:03The Evolution of Coffee Appreciation
  9. 08:14Branding and Supporting Veterans
  10. 09:08Exclusive Coffee Subscriptions & Awards
  11. 10:37Success of Ready-to-Drink (RTD) Beverages
  12. 11:14Energy Drink Market vs. Coffee Drinks
  13. 12:01Giving Back and Charitable Impact
  14. 13:06Partnerships with Like-Minded Companies
  15. 13:36Smith & Wesson Company Culture
  16. 14:01Favorite Smith & Wesson Firearms
  17. 14:17The Meaning of '6' in S&W Designations
  18. 15:06Current Favorite Firearm to Shoot
  19. 15:48Giveaway Announcement & Prizes
  20. 17:23Giveaway Winner Announcement
  21. 18:17Conclusion & Event Wrap-up

Frequently Asked Questions

Who founded Black Rifle Coffee Company and what is their background?

Black Rifle Coffee Company was founded in 2014 by Evan Hafer, who is an Army Special Forces veteran. He was also a dedicated coffee enthusiast, which laid the groundwork for the company's inception.

How has Black Rifle Coffee Company grown since its founding?

The company has experienced significant growth, expanding from just 50 employees to 750. It has also successfully gone public, marking a major milestone in its business trajectory.

What is the significance of the '6' in Smith & Wesson firearm model numbers like the 686?

According to industry insights, the number '6' in Smith & Wesson model designations, such as the 686 or 629, specifically indicates that the firearm is a stainless steel model.

What award has Black Rifle Coffee Company received for its coffee?

Black Rifle Coffee Company has received a prestigious Golden Bean award, recognizing one of their coffees as among the best in the world. This highlights the quality and taste of their product.

Where are Black Rifle Coffee Company's ready-to-drink (RTD) beverages commonly found?

Black Rifle Coffee Company's ready-to-drink (RTD) beverages have achieved widespread availability, being found in approximately four out of every five gas stations across the country.

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