Videos tagged with Jon LaCorte

This episode features Jon LaCorte of Tract Optics discussing the intricacies of firearms product development, including the high cost and extensive testing behind compact folding pistols. He also highlights new offerings like laser rangefinding binoculars and the challenges in scaling production. The discussion touches on the importance of quality control, the impact of tariffs, and the evolution of optical products from companies like Nikon.

This episode of TMI features Jon LaCorte of Tract Optics, discussing the challenges and realities of premium optics development and pricing. The conversation delves into the extensive R&D required for products like their new 10x42 rangefinding binoculars, contrasting it with the perception of simple product additions. LaCorte also shares his background, including his time at Nikon and the strategic decisions that led him to create Tract Optics with a direct-to-consumer model to cut retail markups.