Assembly Bill 2571, also known as the 'junior marketing ban,' was enacted in California on an urgency basis. It prohibits firearm industry members, including organizations like CRPA, magazines, manufacturers, and sellers, from marketing or advertising firearm-related products. This ban specifically targets advertising that is designed, intended, or reasonably appears to be attractive to minors, considering factors like color, size, and the use of minors, cartoons, or characters in advertisements.
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