This video from TA Targets discusses three major product development regrets. The first regret involves discontinuing the popular 20-inch round base, which was a signature product, in favor of a breakdown base that was cheaper but didn't meet all customer needs. The second regret centers on phasing out AR500 steel targets to focus on AR550, which alienated a budget-conscious customer segment, leading to the later reintroduction of the Genesis line (AR500). The third regret highlights the initial pairing of premium Exodus line targets with a more budget-friendly base, which was later rectified by offering the Genesis base with the Exodus targets to lower the entry price.
This video introduces the Gen 2 Round Base, an updated version of the company's popular steel target base. The key improvement addresses the lack of serviceability in the paper holders of the original design. Stray shots could damage the holders, preventing posts from being slid in. The Gen 2 features easily replaceable paper holders, simplifying repairs and maximizing range time. Installation is straightforward with a single bolt and wing nut per holder. The video also promotes various steel targets, cardboard targets, and downloadable targets with a discount code.
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