This content explores how Edward Bernays, Sigmund Freud's nephew, pioneered public relations and social engineering. He rebranded 'propaganda' to 'PR' and manipulated public perception, notably by popularizing bacon and margarine, and framing cigarette smoking for women as a feminist act through the 'Torches of Freedom' campaign. Bernays is considered a highly influential figure in shaping modern perception and behavior.
This video features Lt. Col. Dave Grossman, a renowned author and former West Point psychology professor, discussing the psychological aspects of killing and combat. He touches upon controversies surrounding his writings, including topics like women in combat and policing, and even analyzes the phallic symbolism of neckties. The discussion references thinkers like Sigmund Freud and Friedrich Nietzsche, and the Bible, as Grossman unpacks his perspectives on lethal force encounters. The description also includes links to purchase his books 'On Killing' and 'On Combat,' as well as other resources from Warrior Poet Society.
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