Molon Labe Cigars | 2026 SHOT Show Product Spotlight

Published on January 23, 2026
Duration: 1:43

Steven Bartell of Molon Labe Cigars discusses the brand's expansion beyond cigars into spirits and coffee. The company, celebrating its 10th anniversary, offers a range of spirits and coffee products designed to complement their cigar lines through color-coded packaging and flavor profiles. This strategic diversification highlights a growing trend in lifestyle branding within the premium goods market.

Quick Summary

Molon Labe Cigars, celebrating its 10th anniversary, has expanded into spirits and coffee to complement its cigar lines. Their products are color-coded for easy pairing, featuring spirits like Single Barrel Bourbon and Maple Bourbon, alongside 'Death by Chocolate' espresso coffee.

Chapters

  1. 00:00Introduction to Molon Labe Cigars
  2. 00:28Company History and Expansion
  3. 00:47Product Pairing Strategy
  4. 01:11Spirits and Coffee Lineup

Frequently Asked Questions

What new product lines has Molon Labe Cigars introduced?

Molon Labe Cigars has expanded beyond its core cigar business to include a line of premium spirits and coffee. This diversification aims to create a cohesive lifestyle brand experience for consumers.

How does Molon Labe pair its spirits and coffee with cigars?

The company utilizes a color-coding system for its spirits and coffee packaging, matching them to specific cigar lines. This visual cue helps consumers easily select complementary flavor profiles for an enhanced experience.

What types of spirits does Molon Labe offer?

Molon Labe's spirits collection features a Single Barrel Bourbon (90 Proof), Wheated Bourbon (90 Proof), Rye Whiskey (90 Proof), a unique Maple Bourbon from New Hampshire, and an 80 Proof Barrel Aged Rum.

What coffee product does Molon Labe offer?

Molon Labe offers 'Death by Chocolate' coffee, which is a 100% Arabica Espresso with a dark roast. It is available in convenient 2 lb bags.

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