Ruger President Mike Fifer on the Million Gun Challenge & More

Published on January 9, 2012
Duration: 7:12

This video features an interview with Ruger President & CEO Mike Fifer, hosted by American Rifleman Editor-in-Chief Mark Keefe. The discussion centers around the "Ruger Million Gun Challenge" and other topics relevant to the firearms industry and enthusiasts. It offers insights from a key figure at a major firearms manufacturer, likely touching on company initiatives, product development, and the broader gun culture.

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