The Stuff You Don't See At Shot Show 2025 // Shot Show Behind The Scenes
This video offers an insider's look at Shot Show 2025, discussing what attendees liked and disliked about the event and the firearms industry. Key takeaways include the importance of direct product comparison at the show, the impact of social media on product perception, and the growing need for companies to differentiate their marketing between civilian and military/LE audiences. The discussion also touches on the trade-offs between firearms performance and reliability, and the industry's shift towards recreational use and more accessible firearms.













