Ep: 1776-0019- Glenn Hansen w/ The Wilderness Company

Published on September 9, 2024
Duration: 52:00

This episode features Glenn Hansen, CEO of The Wilderness Company, discussing their high-performance outdoor clothing line. Drawing from his extensive SEAL Team experience, Hansen emphasizes the technical design principles behind the apparel, focusing on durability, functionality, and comfort for hunting and rugged outdoor activities. The discussion highlights the brand's commitment to quality, innovative features like proprietary camouflage patterns, and a philosophy of continuous improvement based on real-world user feedback.

Quick Summary

The Wilderness Company, led by former SEAL Glenn Hansen, designs high-performance outdoor clothing with a focus on durability, functionality, and comfort. Their approach integrates lessons learned from military operations, featuring innovative elements like the Cicada camouflage pattern and a robust layering system for hunting and rugged use.

Chapters

  1. 00:00Introduction to The Wilderness Company
  2. 00:21Glenn Hansen & The Wilderness Company
  3. 00:32Lightweight Stalker Top
  4. 01:02Glenn Hansen's Background & SEAL Experience
  5. 03:03Origin of Sons of Liberty Name
  6. 05:03Glenn Hansen's 22 Years in SEAL Teams
  7. 06:35Graduating BUDs & Receiving Trident
  8. 08:40Team Three & Early Deployments
  9. 10:28Experiencing 9/11 as a SEAL
  10. 15:51Initial Invasion of Iraq
  11. 16:46Rest of Glenn Hansen's Career
  12. 18:08Team Guy Culture & Humor
  13. 20:37Founding The Wilderness Company
  14. 20:49Gear Customization in the Teams
  15. 24:07Anal About Gear: Military vs. Civilian
  16. 25:31Meticulous Design Process
  17. 26:25Glenn's Influence on Sons of Liberty
  18. 27:17Applying Tactical Demands to Clothing
  19. 27:59Functional Features: Gusseted Crotches
  20. 29:58The Layering System Explained
  21. 31:07Military Base Layer Issues
  22. 32:08Pants with Gel Lining
  23. 32:14Wilderness Company: Not a Tactical Brand
  24. 33:07Sun Shirt Success with Tactical Teams
  25. 34:10Cultural Shift & Masculinity
  26. 35:32Expanding Size Line & Athletic Fit
  27. 36:06Proprietary Camouflage: Cicada
  28. 38:14Camouflage Designer Collaboration
  29. 39:13Camouflage Color Choices (Highland vs. Lowland)
  30. 40:15Camouflage Effectiveness on Animals
  31. 41:10Animal Vision & Camouflage
  32. 41:35Washing Camouflage Correctly
  33. 42:03Bug Protection Features
  34. 42:34Where to Find Wilderness Company Products
  35. 43:03Quarter Zip Fleece
  36. 43:43Constant Evolution of Products
  37. 44:52Knowledge Transfer & Transparency
  38. 45:35Anticipation of Fall Hunting Season
  39. 46:38Product Tester Challenge
  40. 48:43Military & First Responder Discounts
  41. 49:44Stolen Valor & Discount Abuse
  42. 50:50Pride in Wilderness Company Products
  43. 51:25Conclusion & Call to Action

Frequently Asked Questions

What is The Wilderness Company's approach to designing outdoor clothing?

The Wilderness Company designs outdoor clothing with a focus on high performance, durability, and functionality, drawing heavily from military experience. They utilize a layering system, incorporate features like gusseted crotches and reinforced seams, and develop proprietary camouflage patterns like Cicada for optimal concealment in various environments.

Who is Glenn Hansen and what is his background?

Glenn Hansen is the CEO of The Wilderness Company and a former 22-year veteran of the U.S. Navy SEAL Teams. His extensive operational experience directly informs the design and functionality of the company's outdoor apparel, emphasizing real-world performance and user needs.

What makes The Wilderness Company's camouflage effective?

The Wilderness Company's Cicada camouflage pattern is engineered for effectiveness by incorporating depth and negative dead space, which helps break up the wearer's silhouette at a distance and in varied lighting. This design aims to provide superior concealment in natural environments.

Does The Wilderness Company offer any discounts?

Yes, The Wilderness Company offers discounts for military personnel, first responders, and veterans. They emphasize supporting those who serve and have a deep understanding of the demands placed on performance gear.

More Hunting & Outdoors Videos You Might Like

More from Sons of Liberty Gun Works

View all →