First Shots: STI Firearms Name Change to Staccato

Published on June 10, 2020
Duration: 3:59

This video announces the rebranding of STI Firearms to Staccato, reflecting a shift in focus towards concealed carry and duty-style pistols while maintaining their 2011 platform heritage. It highlights the Staccato C as an entry into the compact single-stack market and the Staccato P as a double-stack 2011 model, including its collaboration with the US Marshals Service.

Quick Summary

STI Firearms has officially rebranded to Staccato, a strategic move to align with the growing popularity of their Staccato pistol line, especially for concealed carry and duty use. This change acknowledges the success of models like the Staccato C and the Staccato P, while the company continues to build upon its 2011 platform heritage.

Chapters

  1. 00:12Introduction and Rebranding News
  2. 00:25Introducing the Staccato C
  3. 00:54The 2011 Platform Heritage
  4. 01:16Expansion of the Staccato Line
  5. 01:41Reasons for the Rebrand
  6. 02:07Spotlight on the Staccato P
  7. 02:45New Company Direction
  8. 03:23Future Expectations
  9. 03:46Where to Find More Information

Frequently Asked Questions

Why did STI Firearms change its name to Staccato?

STI Firearms rebranded to Staccato to reflect the significant growth and market success of their Staccato line of pistols, particularly in the concealed carry and duty pistol segments, while still honoring their 2011 platform heritage.

What is the significance of the Staccato C model?

The Staccato C represents STI's entry into the compact, single-stack pistol market, specifically designed for concealed carry. Its introduction marked a new era for the company.

What is the Staccato P and its notable features?

The Staccato P is a double-stack 2011 model with a 4.4-inch barrel, holding 20 rounds. It's notable as the US Marshals Service Special Operations Group pistol, a collaborative design.

What is the 2011 platform?

The 2011 platform is an evolution of the classic 1911 pistol, characterized by its double-stack magazine capacity and single-action trigger mechanism, which STI was renowned for.

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