NSSF—The Firearm Industry Trade Association

Eric Barlow, a 4th generation rancher and elected official from Gillette, Wyoming, emphasizes shared values of freedom, honesty, and hard work. He advocates for firearm owners to be active participants in discussions about community safety, highlighting the firearm industry's commitment to real solutions. These include distributing 100 million free gun locks, strengthening background checks, and investing in suicide prevention programs.

Ryan Cleckner, a former Ranger sniper and best-selling author, provides an expert overview of innovative products showcased at SHOT Show. The segment highlights the Caldwell Claycopter UFO targets for recreational shooting, Seekins Precision's high-end rifles with integrated suppressors, and Sonic Suppressors' modular designs for effective noise reduction across various calibers.

This town hall emphasizes the critical role of connection and small gestures in suicide prevention, drawing on the experiences of a VA official. The speaker highlights that timely outreach can save lives and that organizational excellence in small details is fundamental to larger success in mental health initiatives.

Chef Mike Robinson, a hunter-gatherer and host of 'Farming the Wild,' discusses the significance of SHOT Show for discovering innovative firearm products. He highlights Hornady's critical role in providing high-quality ammunition for his extensive wild deer management operations in the UK. Robinson also praises Savage Arms for their heritage and showcases their Ultralite Elite and the new 2026 Savage 110 models, emphasizing their utility as professional tools.

This guide, informed by competitive shooter Lena Miculek at SHOT Show 2026, focuses on improving firearm training efficiency. It highlights the use of Shooters Global shot timers and electronic targets for objective performance feedback. Additionally, it showcases Savior Equipment's innovative range bags designed for organization and ease of transport, emphasizing their balance of affordability and quality for competitive shooters.

This video explores modern historic firearm reproductions showcased at SHOT Show 2026, featuring insights from firearms historian Ashley Hlebinsky. Key highlights include an authentic French Model 1763 Charleville musket used by Continental forces, a discussion on Smith & Wesson's original lever-action patent predating Winchester, and the modern S&W Model 1854 lever-action rifle. The Winchester Model 98 Signal Cannon, a modern re-release, is also presented.

King Pedford, host of Haymaker Hunting, provides an enthusiastic overview of innovative products at SHOT Show 2026. He highlights the SPYPOINT FLEX-RANGE trail camera with its unique dual satellite/cellular connectivity, MAXCAM's versatile optics and action cameras for various mounting needs, and the lightweight, balanced Killer Instinct NEOX 415 crossbow. Pedford's expertise as a recognized industry influencer is evident in his practical insights.

Corey Taylor of Slipknot, alongside NSSF President/CEO Joe Bartozzi, discusses The Taylor Foundation's mission at SHOT Show 2026. The foundation focuses on providing 'boots on the ground' human support for law enforcement, EMTs, first responders, and veterans dealing with PTSD, emphasizing community-level aid. SHOT Show is highlighted as a major business-to-business event for the firearm industry.

Olympic champion Kim Rhode and world champion instructor Anthony Matarese explore new Beretta shotguns and Winchester ammunition at SHOT Show 2026. Key highlights include Beretta's DT11 Super Sport and 694 Black with Steelium Pro barrels for reduced recoil, and Winchester's Supreme Long Range ammunition featuring BC Max bullets for extreme distances. Winchester also celebrates the USA's 250th anniversary with special edition ammo.

This video provides an in-depth look at the Next Generation FN SCAR 17S, featuring over 25 user-driven improvements. Key upgrades include suppressor-optimized barrels, a monolithic receiver with an integrated M-LOK rail, enhanced ambidextrous controls, and a new hydraulic buffer system for reduced recoil. The discussion highlights the firearm's development, manufacturing in South Carolina, and upcoming availability of the 16S and 20S models.

This video from the NSSF (National Shooting Sports Foundation) highlights the intergenerational aspect of a company, emphasizing their partnership for "REAL SOLUTIONS®." It promotes various NSSF initiatives including "Let's Go Shooting," "Let's Go Hunting," and "Gun Owners Care," providing links to their respective websites and social media channels. The video also directs viewers to "wheretoshoot.org" to find shooting locations and encourages subscriptions to the NSSF YouTube channel.

This video highlights the firearm industry's commitment to safety through initiatives like distributing over 100 million free gun locks and investing in suicide prevention. Miguel Santiago, a Smith & Wesson employee, emphasizes the personal importance of safe gun storage and communication with children. The NSSF promotes resources for responsible gun ownership.