NSSF—The Firearm Industry Trade Association

This video highlights the critical role of firearm and ammunition manufacturers in funding wildlife conservation through excise taxes, primarily via the Pitman-Robertson Act. It emphasizes how this legislation, in place since 1937, has generated billions for conservation efforts, supporting wildlife management programs and outdoor recreation. Manufacturers like Henry Repeating Arms are presented as key partners in this successful public-private model.

This video features Eric Barlow, an elected official and 4th-generation rancher from Gillette, Wyoming, discussing the importance of firearm owner involvement in advocating for community safety. He highlights the firearm industry's commitment to 'real solutions' such as distributing free gun locks, strengthening background checks, and investing in suicide prevention programs. The message emphasizes collaboration and proactive engagement to ensure safer communities.

This video from SHOT Show 2026 features Ryan Cleckner highlighting innovative products. He demonstrates the Caldwell Claycopter UFO Targets for aerial practice and showcases high-end precision rifles from Seekins Precision, noting their build quality and integrated suppressor systems. The segment also delves into Sonic Suppressors, specifically the Valor 9 and Skarv 22, discussing their modularity and noise reduction capabilities for various calibers.

This town hall, hosted by NSSF and featuring a senior VA official, highlights the critical importance of simple outreach in suicide prevention. The speaker, a VA Official with high authority, emphasized that small gestures can save lives and detailed the VA's efforts in reorganizing hospital groups and setting new standards for veteran care, underscoring the philosophy that 'little things matter' for major initiatives.

Chef Mike Robinson, a professional deer manager and hunter-gatherer, shares insights from SHOT Show 2026, emphasizing the critical role of reliable gear like Hornady ammunition and Savage rifles for his work. He highlights the Savage Ultralite Elite for its accuracy and portability and the updated Savage 110 for its blend of classic design and modern enhancements, viewing firearms primarily as essential professional tools.

This video features competitive shooter Lena Miculek demonstrating the utility of the Shooters Global Shot Timer at SHOT Show 2026. She highlights how shot timers provide objective data crucial for improving shooter performance in both dry fire and live fire scenarios. Miculek, a 10-time world champion, emphasizes the importance of this technology for serious training.

Ashley Hlebinsky, Executive Director of the Firearms Research Center, provides an expert overview of modern historic firearm reproductions seen at SHOT Show 2026. The exploration covers Revolutionary War muskets, the historical origins of lever-action rifle designs, and contemporary models like the Smith & Wesson Model 1854 and the Winchester Model 98 Signal Cannon. The presentation highlights the blend of historical significance and modern manufacturing.

King Pepford highlights innovative hunting and filming gear at SHOT Show 2026. He showcases the Spy Point Flex Range, the first satellite cellular trail camera, promising connectivity anywhere in North America. He also features Max Cam optics, versatile for various hunting setups and filming, and the lightweight KI Neo X bow, suitable for hunting mountain lions.

This video features Corey Taylor of Slipknot and Joe Bartozzi of NSSF discussing The Taylor Foundation's mission to support individuals dealing with PTSD, particularly first responders and veterans. The conversation highlights the importance of community-based, face-to-face support and raises awareness for mental health within the firearm community.

This overview from SHOT Show 2026 highlights new offerings from Beretta and Winchester Ammunition. Olympic Champion Kim Rhode, accompanied by industry experts, showcases advanced competition shotguns from Beretta, emphasizing features like Steelium Pro barrels for recoil reduction and adjustable components. The segment also delves into Winchester's latest ammunition, including Supreme Long Range for hunting and BC Max bullets, alongside commemorative anniversary editions, all backed by impressive accuracy demonstrations.

This video provides an expert overview of the Next Generation FN SCAR 17S and its variants, presented by Ben Voss, FN America Product Manager. Key enhancements include suppressor optimization with new QD suppressors, a lengthened monolithic receiver with M-LOK, upgraded ambidextrous controls, and an internal hydraulic buffer system for reduced recoil. The presentation highlights over 25 user-facing improvements and manufacturing enhancements.

This video highlights the firearm industry's commitment to safety through initiatives like Project ChildSafe, which has distributed over 100 million free gun locks. Miguel Santiago, a Smith & Wesson employee, emphasizes the personal importance of safe gun storage and communication with children. The NSSF promotes these industry-led solutions as ways for all Americans to support firearm safety.