This video features John Nosler, President and COO of Nosler Ammunition, explaining the complex factors behind the current ammunition shortage to host Colion Noir. Nosler details how a significant increase in new gun owners and hunters, coupled with shifts in consumer purchasing habits and pandemic-related operational challenges, has created a demand that outpaces even expanded production. The company's efforts to maintain quality and support independent retailers are also highlighted.
This video from NRA Publications features Mark Keefe of American Rifleman interviewing Tim Brandt of Federal Premium Ammunition regarding the ongoing .22 Rimfire ammunition shortage. Brandt explains that production is at 24/7 capacity at Federal and CCI facilities, but unprecedented demand from new shooters has outstripped supply. Rumors of market manipulation are dismissed, with the primary cause being a significant increase in consumer demand.
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