What's Behind The Ammo Shortage In The US? - President of Major Ammo Company Nosler Explains
This video features John Nosler, President and COO of Nosler Ammunition, explaining the complex factors behind the current ammunition shortage to host Colion Noir. Nosler details how a significant increase in new gun owners and hunters, coupled with shifts in consumer purchasing habits and pandemic-related operational challenges, has created a demand that outpaces even expanded production. The company's efforts to maintain quality and support independent retailers are also highlighted.











