This interview with Sig Sauer CEO Ron Cohen explores the increasing adoption of red dot sights on handguns, projecting that 75% of handguns will come optics-ready by 2030. Cohen also discusses Sig's innovative approach to making shooting more engaging through gamification and technology, aiming to convert the 70 million Americans who own guns but don't shoot regularly into active participants. The conversation touches on the synergy between civilian performance shooting and law enforcement/military applications, highlighting Sig's integrated approach.
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