Larry Potterfield on the NRA Round Up Program
This video details the creation and importance of the NRA Round Up program, founded in 1992 by Larry and Brenda Potterfield of MidwayUSA. The program encourages customers to round up their order totals to the next highest dollar, with the difference being donated to the National Rifle Association's Institute for Legislative Action. Funds are held in a special account and a portion is used annually to combat anti-gun legislation. The video highlights the program's role in defending Second Amendment rights and urges viewers to participate.









