BLACK RIFLE COFFEE SELL OUTS? My Conversation With Evan Hafer!

Published on December 1, 2020
Duration: 16:17

This video delves into the controversies surrounding Black Rifle Coffee Company (BRCC) and features an interview with CEO Evan Hafer. It clarifies the Kyle Rittenhouse incident, explaining BRCC did not sponsor him but faced pressure to distance themselves. Hafer also addresses political donations and the reasons for accepting private equity, citing financial institution bias against pro-firearms brands.

Quick Summary

Black Rifle Coffee faced a PR crisis after false reports claimed they sponsored Kyle Rittenhouse. CEO Evan Hafer clarified they didn't sponsor him but faced financial pressure from banks and distributors to distance themselves, leading to a poorly handled statement.

Chapters

  1. 00:00Introduction: BRCC Controversy & Evan Hafer
  2. 00:50The Kyle Rittenhouse Incident & PR Crisis
  3. 05:25Blaze Media Sponsorship Clarification
  4. 07:07External Financial Pressures on BRCC
  5. 08:08Political Donations: Obama & Tulsi Gabbard
  6. 10:44ActBlue, Private Equity & Banking Bias
  7. 13:27Final Assessment: BRCC & 2A Support

Frequently Asked Questions

What caused the controversy surrounding Black Rifle Coffee Company and Kyle Rittenhouse?

The controversy arose when Kyle Rittenhouse was photographed in a BRCC shirt. A Blaze Media affiliate used a promo code with the image, leading to false reports that BRCC officially sponsored Rittenhouse, triggering a public relations crisis for the company.

Did Black Rifle Coffee cancel its sponsorship with Blaze Media?

No, BRCC did not cancel its sponsorship with Blaze Media. They only requested the removal of an affiliate link associated with a photo of Kyle Rittenhouse to avoid appearing to profit from his legal situation.

Why did Black Rifle Coffee issue a poorly received statement regarding the Rittenhouse incident?

Evan Hafer indicated that BRCC's rushed and poorly received statement was a direct result of threats from banks, payment processors, and distributors who threatened to shut down the company's operations if they didn't distance themselves from the incident.

Why did Black Rifle Coffee accept private equity funding?

BRCC accepted private equity because traditional financial institutions, such as banks, refused to lend them capital. This refusal was reportedly due to their pro-firearms stance and veteran-centric branding.

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