Smith & Wesson Changing Their Name

Published on December 15, 2016
Duration: 5:03

Smith & Wesson Holdings Corporation has officially changed its name to American Outdoor Brands Corporation, effective January 1, 2017. This rebranding reflects the company's strategic diversification into the broader outdoor sporting goods market, beyond its traditional firearms manufacturing. While the Smith & Wesson name will remain on firearms and accessories, the parent company's new identity signifies its expansion into areas like knives, laser sights, and survival gear, aiming to increase revenue and market share. The stock ticker symbol has also changed from SWHC to AOBC.

Quick Summary

Smith & Wesson Holdings Corporation has officially rebranded as American Outdoor Brands Corporation, effective January 1, 2017. This strategic name change reflects the company's expansion into the broader outdoor sporting goods market, encompassing acquisitions like Crimson Trace and Taylor Brands, while the Smith & Wesson name will continue to be used on firearms.

Chapters

  1. 00:00Introduction and Name Change Announcement
  2. 00:26Shareholder Vote and New Corporate Name
  3. 01:00Reasons for the Name Change: Profit and Diversification
  4. 01:06Historical Context: Smith & Wesson's Founding
  5. 01:12Invention of Volcanic Rifle and Cartridge
  6. 01:24Past Name Changes: Volcanic Repeating Arms
  7. 01:38Acquisition by Oliver Winchester
  8. 01:45Reformation of Smith & Wesson
  9. 01:56Personal Connection to Smith & Wesson
  10. 02:22Acquisition of Battenfeld Technologies
  11. 02:46Smith & Wesson Knives and Taylor Brands
  12. 03:08Acquisition of Crimson Trace
  13. 03:16Acquisition of Ultimate Survival Technologies
  14. 03:26Diversification Strategy Explained
  15. 03:36Smith & Wesson Name Remains on Firearms
  16. 04:09Introduction to American Outdoor Brands Corporation
  17. 04:14Effective Date of Name Change: January 1, 2017
  18. 04:20Stock Ticker Change: SWHC to AOBC
  19. 04:34Investment Potential and Company Outlook
  20. 04:37Conclusion and Call to Action

Frequently Asked Questions

What is the new name for Smith & Wesson Holdings Corporation?

Smith & Wesson Holdings Corporation has officially changed its name to American Outdoor Brands Corporation. This change was voted on by shareholders and became effective on January 1, 2017, reflecting a broader business strategy.

Why did Smith & Wesson change its name to American Outdoor Brands Corporation?

The primary reason for the name change is to better represent the company's diversification beyond firearms into the wider outdoor sporting goods market. This strategic move aims to increase revenue by expanding into related product categories and brands.

Will the Smith & Wesson name still be used on firearms?

Yes, the Smith & Wesson brand name will continue to be used on all firearms and firearm accessories. The name change applies only to the umbrella corporation, not to the individual product lines that have been historically associated with the Smith & Wesson name.

What is the new stock ticker symbol for American Outdoor Brands Corporation?

The stock ticker symbol for the company has changed from SWHC (Smith & Wesson Holdings Corporation) to AOBC (American Outdoor Brands Corporation). Investors holding stocks in the company should be aware of this change for trading purposes.

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