Smith & Wesson Holdings Corporation has officially changed its name to American Outdoor Brands Corporation, effective January 1, 2017. This rebranding reflects the company's strategic diversification into the broader outdoor sporting goods market, beyond its traditional firearms manufacturing. While the Smith & Wesson name will remain on firearms and accessories, the parent company's new identity signifies its expansion into areas like knives, laser sights, and survival gear, aiming to increase revenue and market share. The stock ticker symbol has also changed from SWHC to AOBC.
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