Being a Sponsored Competitor in USPSA or IPSC | Saul Kirsch of Double Alpha Interview

Published on August 2, 2021
Duration: 7:35

This interview with Saul Kirsch of Double Alpha discusses the evolving landscape of sponsorship in competitive shooting sports like USPSA and IPSC. It highlights how new media and social media influence have shifted the value proposition for sponsors, often prioritizing online presence and follower count over pure competitive ranking. The discussion also touches on the financial realities of professional shooting and the challenges shooters face in securing sponsorship without proven competitive achievements.

Quick Summary

The landscape of firearms sponsorship in competitive shooting sports like USPSA and IPSC has been significantly altered by new media. While competitive achievement remains important, brands increasingly value shooters with substantial social media followings and engagement, recognizing their potential for product promotion and brand visibility. This shift presents challenges for aspiring athletes who may lack the financial means to compete at the highest levels without prior sponsorship.

Chapters

  1. 00:03The Dream of Sponsorship
  2. 00:24New Media's Impact
  3. 00:48Saul Kirsch's Perspective
  4. 01:15Evolution of Sponsorship
  5. 02:01Sponsorship from Both Sides
  6. 02:37The Chicken and Egg Dilemma
  7. 03:52ROI of Sponsorship
  8. 05:12Selling Yourself as a Shooter
  9. 05:56Max Michel's Story
  10. 06:40Social Media vs. Skill
  11. 07:11The Disconnect

Frequently Asked Questions

How has social media changed sponsorship in competitive shooting?

Social media has shifted the focus for sponsors from purely top-ranked competitive shooters to individuals with large online followings and engagement. This means a shooter with significant social media influence can be more valuable to a brand than a higher-ranked competitor who lacks an online presence.

What are the financial requirements for a world-class competitive shooter?

Becoming a world-class shooter demands significant financial resources, including shooting an estimated 50,000 to 100,000 rounds annually and competing in at least 8-10 major competitions per year, which involves substantial travel expenses.

Why is it difficult for new shooters to get sponsored?

New shooters often face a 'chicken and egg' problem: they need sponsorship to afford the training and competition necessary to achieve success, but sponsors typically require proven competitive achievements before investing in an individual.

What do companies look for in a sponsored shooter today?

Beyond competitive skill, companies now heavily consider a shooter's ability to promote products on social media. Shooters are expected to articulate the specific benefits they can bring to a brand, not just their competitive merits.

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