Federal | Center Strike | SHOTShow 2023

Published on January 22, 2023
Duration: 6:22

Federal Ammunition introduces its new Center Strike line at SHOT Show 2023, aiming to provide a reliable alternative to hard-to-source competitor projectiles like Sierra MatchKings. This new line is designed to match the performance and dimensional specifications of iconic match bullets, ensuring shooters can maintain their rifle's zero. Federal plans to offer Center Strike in various bullet weights, starting with 168-grain and 77-grain options, with pricing and availability mirroring their established Gold Medal line, targeting a mid-year release.

Quick Summary

Federal Ammunition's new Center Strike line, launched at SHOT Show 2023, addresses supply chain shortages of popular match bullets like Sierra MatchKings. Designed for equivalent performance and dimensions, it aims to ensure shooter confidence and rifle zero. Initial offerings include 168-grain and 77-grain options, with pricing mirroring Federal's Gold Medal line and a target release in mid-2023.

Chapters

  1. 00:14Introduction to Federal Center Strike
  2. 00:35Why Mimic Competitors?
  3. 00:54Federal's History with Bullets
  4. 01:17Introducing the Center Strike Lineup
  5. 01:50Iconic Match Projectiles (168gr & 77gr SMK)
  6. 02:23Supply Chain Challenges for Match Ammo
  7. 02:50Federal's Solution: Center Strike
  8. 03:25Federal's Ammunition Production Strategy
  9. 03:41Gold Medal as the Standard
  10. 04:00Availability and Pricing Questions
  11. 04:21Production Schedule and Variables
  12. 05:00Pricing Comparison to Gold Medal
  13. 05:15Continued Gold Medal Production
  14. 05:34Transitioning to New Bullet Types

Frequently Asked Questions

What is Federal Ammunition's new Center Strike line?

Federal's Center Strike is a new ammunition line introduced at SHOT Show 2023. It aims to provide shooters with a reliable alternative to hard-to-source competitor match projectiles, designed to match their performance and dimensional specifications.

Why is Federal introducing the Center Strike ammunition?

The Center Strike line is Federal's response to current supply chain issues that make popular match bullets, like Sierra MatchKings, difficult for consumers to obtain. This ensures greater availability of high-quality match ammunition.

What are the initial bullet weights for Federal's Center Strike ammunition?

Federal is initially launching the Center Strike line with iconic bullet weights that are highly sought after by shooters. This includes 168-grain and 77-grain options, mirroring popular competitor offerings.

How will Federal Center Strike ammunition be priced and when will it be available?

Federal plans to price Center Strike ammunition comparably to their established Gold Medal line. While exact dates are fluid due to production schedules, they are targeting a mid-year release, potentially around May or June.

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