A Tour of Varusteleka: Outdoor and Military Specialists

Published on March 7, 2021
Duration: 17:04

This video offers an in-depth tour of Varusteleka's Finnish headquarters, showcasing their unique office culture, product design process, and extensive warehouse operations. Expert Ian McCollum highlights the Särmä and Jämä brands, detailing specific products like the Särmä Woolshell Jacket and upcycled items made from surplus M62 and M05 camouflage fabrics. The tour emphasizes Varusteleka's commitment to quality, efficiency, and employee well-being.

Quick Summary

Varusteleka's headquarters in Finland showcases their brands Särmä and Jämä. Särmä offers diverse apparel from casual to military-spec, while Jämä upcycles surplus materials like M05 camo into new products. The facility features efficient Logimat automated warehousing and unique employee amenities, reflecting a focus on quality and well-being.

Chapters

  1. 00:00Introduction and Office Tour
  2. 01:09Product Design and Development
  3. 01:52Surplus Purchasing and Marketing
  4. 03:49Jämä Brand: Upcycled Surplus
  5. 05:15Employee Amenities
  6. 07:45Warehouse and Logistics
  7. 11:33Retail Store and Särmä Brand
  8. 14:36Särmä Woolshell Jacket Highlight

Frequently Asked Questions

What brands does Varusteleka specialize in?

Varusteleka features its own brands, Särmä and Särmä TST, which offer a wide range of apparel from civilian styles to high-end military-spec clothing. They also promote the Jämä brand, known for creating new products from upcycled military surplus materials like M62 and M05 camouflage fabric.

What are the key features of the Särmä Woolshell Jacket?

The Särmä Woolshell Jacket is a modern tactical garment made from Merino wool. Key features highlighted include pit zips for ventilation, convenient arm pockets, velcro panels for customization, and a deep hood, making it effective in various climates.

How does Varusteleka manage its warehouse operations?

Varusteleka employs advanced logistics with Logimat automated vertical lift modules. This technology enables highly efficient order processing and inventory management, often resulting in faster fulfillment than domestic US shipping services.

What is the Jämä brand known for?

The Jämä brand at Varusteleka is dedicated to sustainability by upcycling surplus military materials. They transform textiles like M62 and M05 camouflage fabric into new items such as ponchos, backpacks, and even kilts, giving military surplus a second life.

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