New Holsters, Future of CC Guns & Gear, Appendix Carry | Gun Talk Nation

Published on September 29, 2021
Duration: 43:53

This video features Nathan Engelking of Crossbreed Holsters discussing the evolution of holsters, the rise of appendix carry, and the challenges of marketing firearms accessories online. Crossbreed's flagship Super Tuck holster, a hybrid Kydex and leather design, has been a top seller for 16 years, balancing comfort with secure retention. The discussion highlights the importance of customer feedback in product development, such as the Reckoning holster's adjustable retention and integrated magazine carrier. Engelking also details the innovative process of using CAD files and 3D printing to develop holsters for new firearm models quickly. A significant portion of the conversation addresses the difficulties of advertising firearms and accessories on social media platforms like Facebook, emphasizing strategies for navigating censorship and advocating for the industry.

Quick Summary

Crossbreed Holsters' flagship Super Tuck holster, a 16-year-old hybrid design, combines a comfortable leather backer with a Kydex shell for optimal retention and all-day wear. The company also utilizes 3D printing with CAD files to rapidly develop holsters for new firearms, and navigates social media advertising challenges through strategic appeals and direct support.

Chapters

  1. 00:00Introduction to Nathan Engelking and Crossbreed Holsters
  2. 01:03Acquisition of Innate Tactical and Brand Rebranding
  3. 02:05The History and Innovation of Crossbreed Holsters
  4. 02:34The Origin of the Hybrid Holster: Super Tuck Design
  5. 03:06Why the Super Tuck Holster is Successful: Comfort and Retention
  6. 04:11The Future of Holster Design and Concealed Carry Trends
  7. 04:38The Growing Popularity of Appendix Carry
  8. 05:22The Holster Development Process: From Concept to Launch
  9. 06:35Customer-Driven Design: The Reckoning Holster
  10. 07:56Developing Holsters for New Firearms Models
  11. 08:20Challenges in Holster Production for New Guns
  12. 09:04Leveraging Technology: CAD Files and 3D Printing for Holsters
  13. 10:52Firearms Manufacturers' Need for Available Accessories
  14. 13:18Navigating Social Media Censorship in the Firearms Industry
  15. 14:11Challenges with Facebook and Instagram Advertising
  16. 16:20Finding Back Channels and Support for Advertising
  17. 17:38Creative Strategies for Social Media Marketing
  18. 19:03Misconceptions About Gun Owners and the Industry
  19. 20:31The Importance of Continued Engagement with Social Media Platforms
  20. 21:45Consequences of Repeated Ad Rejections: Being Labeled a 'Bad Actor'
  21. 22:45Forming a Collective for Digital Marketers in the Firearms Space
  22. 24:00Sponsor Spotlights: ATN Optics, Arms Core, Crossbreed Holsters
  23. 25:45Advice for Local Companies and Gun Stores on Social Media Marketing
  24. 26:26Creating Sanitized Landing Pages for Advertising
  25. 26:58Utilizing Facebook Advertiser Chat Support
  26. 29:11Don't Give Up: Persistence in Advertising Appeals
  27. 30:07The Excitement of New Firearms and Industry Innovation
  28. 31:03The 'Gucci Glock' Trend and Customization
  29. 32:09Notable New Firearms: SIG Sauer and Springfield Armory
  30. 33:12Industry Response to Ingenuity and New Technologies
  31. 34:00The Evolution of Micro-Compact Pistols and Magazine Capacity
  32. 35:24The Red Dot Sight Craze and Learning Curve
  33. 37:02Influence of Video Games on Firearm Perception
  34. 37:54Bridging the Gap: Video Games as an Entry to Firearms Interest
  35. 40:37Real-Life Self-Defense Stories and the Role of Firearms
  36. 41:42The Underreported Reality of Firearm Use in Self-Defense
  37. 43:06Where to Find Crossbreed and Innate Tactical Online

Frequently Asked Questions

What makes the Crossbreed Super Tuck holster unique?

The Crossbreed Super Tuck holster is a hybrid design combining a comfortable leather backer with a rigid Kydex shell. This offers the best of both worlds: the leather spreads pressure for all-day comfort, while the Kydex provides secure retention and a clean draw/re-holster experience. It has been a flagship product for 16 years.

How is Crossbreed Holsters developing holsters for new firearms?

Crossbreed Holsters uses a modern approach by leveraging CAD files of new firearms, which they then use to create prototypes via 3D printing. This allows them to identify design challenges and refine fits quickly, often having a viable holster ready before the actual firearm is widely available.

What are the main challenges for firearms accessory companies advertising on social media?

Advertising firearms and accessories on platforms like Facebook and Instagram is difficult due to automated moderation systems and strict policies. Companies often face ad rejections, requiring persistent appeals and strategic approaches like creating 'sanitized' landing pages or utilizing direct advertiser support to navigate the system.

How is appendix carry evolving in the concealed carry market?

Appendix carry has become significantly more popular in recent years, with skilled shooters demonstrating its speed and efficiency. Crossbreed Holsters is responding to this trend by developing new and innovative appendix carry options that offer enhanced comfort and functionality.

What advice is given for businesses struggling with social media advertising bans?

For businesses facing advertising bans, it's recommended to create 'sanitized' landing pages that avoid problematic products and to utilize direct chat support for appeals, referencing the platform's own advertising policies. Persistence and clear communication are key to overcoming rejections.

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