Set Point™ by GBRS Group - Fall 2024 Collection

Published on August 19, 2024
Duration: 14:29

This video showcases the Fall 2024 Set Point collection by GBRS Group, focusing on apparel designed for versatility and comfort. Key items discussed include an updated shacket with improved cuff design and pocket size, a purpose-built hoodie with a minimalistic kangaroo pocket and hidden EDC sleeve, a heavier, softer wool-blend flannel with flat-felled seams, hybrid stretch denim jeans offering freedom of movement and shape retention, and a well-fitting beanie. The collection emphasizes subtle branding and functional details informed by extensive R&D and customer feedback.

Quick Summary

The GBRS Group Fall 2024 Set Point collection focuses on versatile apparel, including an updated shacket with improved cuffs and pockets, a snag-resistant hoodie with a hidden EDC sleeve, a heavier flannel with flat-felled seams, and hybrid stretch denim jeans for comfort and mobility.

Chapters

  1. 00:03Introduction to Set Point Collection
  2. 00:17GBRS Group Shacket: Updates and Features
  3. 02:09GBRS Group Hoodie: Design and Functionality
  4. 05:06Drop Tail Design Explained
  5. 05:51GBRS Group Flannel: Material and Construction
  6. 08:40GBRS Group Denim Jeans: Hybrid Stretch Fit
  7. 11:47GBRS Group Beanie: Fit and Comfort
  8. 12:43Collection Launch Dates
  9. 13:06Impact of Customer Feedback

Frequently Asked Questions

What are the key updates in the GBRS Group Fall 2024 Set Point shacket?

The Fall 2024 GBRS Group shacket features upgraded brass buttons instead of elastic cuffs to better accommodate watches and allow for adjustment. The chest pockets have also been enlarged based on customer feedback to hold a wider variety of items like cell phones.

What makes the GBRS Group hoodie unique for tactical use?

The GBRS Group hoodie is designed with a minimalistic kangaroo pocket that minimizes snag hazards, crucial for dynamic movement. It also includes a hidden internal sleeve for small EDC items and a three-panel hood for a better fit.

What is the material composition and benefit of the GBRS Group hybrid stretch denim?

The GBRS Group hybrid stretch denim uses a blend of 2% spandex and 2% viscose. This composition provides excellent freedom of movement and shape retention, preventing the jeans from becoming saggy or baggy throughout the day, while still feeling comfortable like pajamas.

How does GBRS Group incorporate subtle branding and messaging into their apparel?

GBRS Group utilizes subtle, tonal embroidery and thermal press branding on their Set Point collection. Motivational messages like 'Seek to go further' are integrated as constant, casual reminders for the wearer, reinforcing a positive mindset.

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