Ruger 2 Million Gun Challenge To Benefit NRA-ILA

Published on June 13, 2015
Duration: 6:09

This video details Ruger's 'Million Gun Challenge' and subsequent '2 Million Gun Challenge' initiatives, designed to raise significant funds for the NRA-ILA to support Second Amendment rights during critical election cycles. The challenges aimed to energize gun owners and contribute financially to political advocacy efforts, highlighting the importance of collective action in preserving firearms freedoms.

Quick Summary

Ruger's 'Million Gun Challenge' and '2 Million Gun Challenge' were fundraising initiatives to support the NRA-ILA's political advocacy for Second Amendment rights. These challenges aimed to raise significant funds by donating a portion of sales per firearm sold, energizing gun owners and contributing to election efforts.

Chapters

  1. 00:03Origin of the Million Gun Challenge
  2. 00:10Political Challenges for 2012
  3. 00:21Goal: One Million Dollars
  4. 00:34Bill Ruger's Goal and the Challenge
  5. 00:51One Dollar Per Gun Model
  6. 01:03Success and Increased Goal
  7. 01:16Mike Pfeiffer and Ruger's Involvement
  8. 01:26Issuing a Challenge to Gun Owners
  9. 01:33Winning by Standing Together
  10. 01:42Impact Beyond Sales
  11. 01:55Employee and Consumer Energy
  12. 02:19Organic Effort by Ruger
  13. 02:33A Pleasant Surprise for the NRA
  14. 02:42Four Years Later: 2016 Election Cycle
  15. 02:50Big Political Fight Ahead
  16. 03:04NRA's Success in 2014 Elections
  17. 03:10NRA Budget for 2016
  18. 03:22Ruger Can Make a Difference
  19. 03:31The Two Million Gun Challenge
  20. 03:38Two Dollars Per Gun Goal
  21. 03:52Challenge: Manufacturing Capacity
  22. 04:06Challenge: Exciting New Products
  23. 04:18New Products Since Last Challenge
  24. 04:32Exciting New Ruger Products
  25. 04:53More Good Ones Coming
  26. 04:59Most Important Outcome: Victory
  27. 05:15President and Congress Respecting Rights
  28. 05:24Avoiding Attacks on Rights
  29. 05:30NRA's 20+ Years of Advocacy
  30. 05:36Most Well-Funded Attack on Freedom
  31. 05:43Determining the Future of the Country
  32. 05:49Critical Importance of Funds
  33. 05:59Plans to Save the Country

Frequently Asked Questions

What was the purpose of Ruger's 'Million Gun Challenge'?

The 'Million Gun Challenge' was initiated to raise funds for the NRA-ILA to support Second Amendment advocacy during the 2012 presidential election cycle. The goal was to donate one dollar per gun sold, aiming for a total of $1 million to help counter political challenges faced by gun owners.

How did Ruger's '2 Million Gun Challenge' differ from the first?

The '2 Million Gun Challenge' was launched for the 2016 election cycle with a higher goal of selling 2 million guns and donating two dollars per gun, aiming to raise $4 million. This initiative was designed to provide a larger financial contribution to the NRA-ILA's efforts to preserve firearms rights.

What was the ultimate goal of Ruger's fundraising challenges for the NRA-ILA?

The ultimate goal was not just to raise money, but to achieve victory in elections and ensure a president and Congress that respect and support firearms rights. The funds were critical for political advocacy to prevent constant attacks on Second Amendment freedoms.

Which Ruger firearm models were mentioned in relation to the challenges?

Several Ruger models were highlighted as examples of new products developed to energize consumers. These included the Ruger SR762, AR556, American Rimfire rifle, and the 10/22 Takedown, showcasing Ruger's product innovation.

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