A "Psychotic Fetish" — Do We Really Need All These New Cartridges? — GMP #283

Published on May 16, 2025
Duration: 43:19

This discussion from Guns Magazine podcast explores the proliferation of new ammunition cartridges and firearms, questioning their necessity and longevity. Hosts Brent Wheat and Roy Huntington analyze the industry's drive for innovation, consumer demand, marketing tactics, and the economic realities that lead to many new cartridges disappearing within a few years. They advise consumers to critically evaluate new offerings, focusing on genuine improvement and long-term support rather than succumbing to marketing hype or the 'keeping up with the Joneses' mentality.

Quick Summary

The constant release of new ammunition cartridges is often driven by marketing departments needing 'new' products to attract dealers and consumers, rather than genuine innovation. Many new cartridges offer only incremental improvements and risk becoming obsolete quickly due to a lack of long-term support and economic sustainability.

Chapters

  1. 00:04Introduction to Guns Magazine Podcast
  2. 00:19Reader Question: New Cartridges & Obsolescence
  3. 01:03Sponsor: Armscore and Rock Island Armory
  4. 01:43Interview with Roy Huntington Begins
  5. 01:58The 'Psychotic Fetish' for New Ammunition
  6. 03:08Why New Cartridges Emerge: Solving Problems
  7. 03:54Is 'New' Always Better?
  8. 04:14Demand vs. Manufacturer Innovation
  9. 04:56Roy Huntington's Perspective on New Cartridges
  10. 05:42Historical Context: Wildcat Cartridges
  11. 06:33Manufacturer's View: 'Nobody Asks for Old'
  12. 06:42Consumer Responsibility in the Cycle
  13. 07:11Marketing Drivers for New Products
  14. 07:52The 6.5x55 vs. Modern 6.5mm Cartridges
  15. 09:05FMG Publications' Philosophy: What Works
  16. 09:42Cynicism in the Gun Media
  17. 10:14Focus on Practicality and Proven Performance
  18. 11:02Reporting on New Products vs. Endorsing Them
  19. 12:04The Sufficiency of Traditional Cartridges (.308, .30-06)
  20. 13:10Incremental Improvements vs. Genuine Need
  21. 13:44Keeping Up With the Joneses in Shooting
  22. 14:02New Gear Doesn't Make You Better
  23. 14:52Shot Show: Then vs. Now
  24. 15:58Influencers and Advertising Impact
  25. 16:33The Problem of Discontinued Components
  26. 17:37Planned Obsolescence vs. Bad Ideas
  27. 18:06The 'Emperor's New Clothes' Phenomenon
  28. 18:49Capitalism and Economic Sustainability
  29. 19:09Good Companies Listen to Shooters
  30. 19:35Manufacturer's Internal Dynamics: Sales vs. Engineering
  31. 19:57The .45 GAP Example
  32. 20:33Dealer Demand and Market Research
  33. 21:31Analogy to the Magazine Industry: Vertical Niche Marketing
  34. 22:53Manufacturers Shooting Themselves in the Foot
  35. 23:24CFO/CEO Pressure for New Products
  36. 24:06The .30 Super Carry Discussion
  37. 25:06Challenges with the .30 Super Carry Concept
  38. 25:54Distraction from Core Skills
  39. 26:12Appreciating True Innovation (Optics Example)
  40. 26:36The Success of the 6.5 Creedmoor
  41. 27:25Collision of Practicality and Business Reality
  42. 27:47The Les Baer Example: Sticking to Core Products
  43. 29:09Skepticism in Enthusiast Press
  44. 30:00Asking 'What Problem Does This Solve?'
  45. 30:34Emotion-Driven Purchases
  46. 31:15Manufacturers Introducing Non-Improvements
  47. 31:35Consumer Self-Doubt and New Calibers
  48. 32:21Pre-Purchase Due Diligence: Does it Have Legs?
  49. 33:56The .25-20 Caliber Marlin 94
  50. 35:39Enjoying Multiple Calibers and Firearms
  51. 36:39Expense of New Cartridges
  52. 36:50Cost of .460 S&W Magnum Ammunition
  53. 37:39Exotic Bolt-Action Rifle Cartridge Costs
  54. 38:03Shoot What You Like, Avoid the Hype
  55. 38:14Historical Cartridge Proliferation
  56. 39:05Ethical Obligation of Manufacturers
  57. 39:36Ruger's Approach to Product Development
  58. 40:05Ruger's Financial Stability and Business Model
  59. 40:31Call for Listener Comments and Feedback
  60. 41:04Perfect Pack and Pooch Pictures
  61. 41:52Concluding Thoughts on New Cartridges
  62. 42:07Housekeeping: Like, Subscribe, and Support
  63. 42:26FMGPubs.com and Magazine Subscriptions
  64. 42:37Sponsor Recap: Rock Island Armory
  65. 42:50Closing Remarks from Brent Wheat

Frequently Asked Questions

Why do ammunition manufacturers constantly release new cartridges?

Manufacturers release new cartridges driven by marketing departments seeking 'new' products to attract dealers and consumers, often using terms like 'improved ballistics.' This creates a cycle where perceived demand and competitive pressure lead to a constant stream of new offerings, even if they only offer marginal improvements over existing options.

How can consumers avoid being 'left holding the bag' with new, short-lived cartridges?

Consumers should critically evaluate new cartridges for genuine improvement and long-term support. Consider if the new offering solves a real problem or if it's just an incremental change. Look for cartridges with broad industry adoption and component availability to ensure they won't become obsolete quickly.

What makes a new cartridge successful in the long run?

Successful cartridges, like the 6.5 Creedmoor, offer genuine advantages, solve specific problems, and achieve widespread adoption. They are economically sustainable, meaning manufacturers continue to produce components and firearms for them. Companies like Ruger succeed by focusing on proven designs and cartridges with long-term viability.

Is it ever worth buying a new cartridge or firearm that's just an incremental improvement?

Generally, it's not worth it unless you've reached the performance limits of your current equipment. Many new cartridges offer only marginal gains and risk becoming unsupported. Focus on mastering your existing firearms and ammunition, and only consider new options if they provide a significant, demonstrable benefit for your specific needs.

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